There’s Something Happening at…

Something new is coming to very soon. If you have a WordPress site, you should read on…

Google Analytics says that link hiding on is increasing. Analysis of the data shows that more an more website owners are using it to protect their intellectual property.

We realized that we’re not making it easy for owners of WordPress websites to use After all, WordPress powers approximately 60% of blogs and CMS – that’s 28.8% of all websites globally – so we realized we needed to do something about it.


We’re proud to announce that within the next few weeks, we will be launching a WordPress Plugin that enables you to hide your links automatically! It will be made available through the WordPress Plugin Library.

The plugin will have a number of options to give you control:

  • Hide all external links – no matter where they are on your site
  • Hide links just in posts/pages – other links, such as in menus, are left alone
  • Hide only links in comments – only links that blog readers have created
  • Hide only link in wp-admin comments – so you can check out who has commented without revealing where you clicked from
  • Create a whitelist of domains you don’t want to hide links to – sometimes, you just want to leave links alone to specific domains

Please check back in the coming few weeks – we will announce the plugin’s availability. is a Link Hider

What is a Link Hider?

A Link Hider is a service that hides your links. Sounds simple, right? But why do it?

There is some very good reasons why website owners and bloggers use a link hider service like

  1. You want to provide a link to an online resource, but in no way wish to endorse it or give the linked site any credence. Say, for example, you’re a Democrat and a blogger. Your interest is in revealing news. You’ve found a post on a Republican source that you want to link to (perhaps, after criticising it on your blog). You wouldn’t want to share your link-juice with it, right? Same goes vice-versa.
  2. You want to protect your Intellectual Property so that affiliated sellers or marketers can’t steal your highly-converting content. Affiliates are often better at selling products than the seller themselves. So as an affiliate, a direct link to a seller’s site could give away your content that generates sales, so they copy it. Guess you don’t want this to happen, right?
  3. You do not want the owners of the linked sites to know that you are linking to them. SEO tools make it easy for website owners to find out which other sites are linking to them. There may be good reasons for you wanting this not to happen, right? is a free service that gives your links the protection you need. Best of all, it’s super-easy to use and available to all. 

Why do I have to disclose Affiliate Links?

This is the question on many internet marketers lips.

Disclosing affiliate links is something that most affiliates don’t actually want to do, but the Federal Trade Commission (FTC) is tightening its grip on dodgy practices.

In other words, you might not have a choice – or lose your business entirely.

If you do a search on the FTC website, you will discover that there is no shortage of rules that regulate Affiliate Marketing. Taking a deeper-dive, what the regulations are really concerned with are misleading practices.

Think about it: we can direct a web user to a seller’s website with all sorts of promises – that we can’t (and have no responsibility) to keep. But of course, once we have got the user there, a cookie is stored on the user’s browser which means if they ever go back the seller’s website and make a purchase, we get the commission dough. And the purchaser has no idea we have gained it.

So the FTC is cracking down on these dubious practices. It’s in consumers’ interest, so it’s fair enough, right?

Still not convinced? Here’s what the FTC can do to screw up your business

The FTC has absolute power to shut you down if you don’t adhere to the law and their rules. Period.

No business is exempt – no outfit too small or too big. In 2012, Google paid over $22million in penalties for adding tracking cookies and ads on Apple Safari browsers. And in 2011, a company selling guitar-lesson DVDs paid $250,000 to settle Federal Trade Commission charges for deceptively advertising its products through online affiliate marketers. The FTC’s revised guidelines on endorsements and testimonials explain how the agency may find endorsements or testimonials unfair or deceptive.

When do you need to disclose?

The FTC states that for endorsements and testimonials in advertising where there is a ‘connection’ between the endorser/affiliate and the seller of the product or service, full disclosure is required.

The term connection is vague, but its interpretation should be real simple: if there is a contract to post anything about a product or service (even if it is just a verbal agreement), then this is a ‘connection’ that should be disclosed.

An endorser can be a corporation, an individual or group. We all fall into one of those categories. So when we provide information about our experience and beliefs about a product (whether they be accurate, or not), we are an endorser. This means we are mandated under FTC rules to communicate this relationship with the product, service or brand we’re providing the information about.

Further Reading:




Why you must hide your affiliate sales pages with

Take Note – your affiliate pages are vulnerable to Intellectual Property theft!

Sellers love affiliates, but not as much as pocketing the full revenue from their product sales.

A successful affiliate takes some of the profit from a seller, and eventually, the seller will want it back. Sellers who see a load of traffic and sales from an affiliate are sure to take a peak at the affiliate sales page and copy their success!

Don’t let this happen. Protect your affiliate sales pages.

Protecting Affiliate Links

It’s easier than you might think. You don’t need to install software or plugins, or do any coding. The easy way to protect your affiliate links is to use

Use this for ALL your external links. When you protect a link with, your affiliate link is used without modification, but the ‘referrer’ is blanked out. So your sellers get your traffic, but without seeing from what page you’ve sent it.

Other reasons why you should protect your Affiliate Links with

  • Affiliate links are usually long-winded, and therefore hard to remember, and take up a lot of characters. This isn’t necessary. Using creates short URLs!
  • ‘Spoofing’ links makes your traffic appear to come from a different (often more credible) source
  • Sometimes, you want to link to pages that you don’t want to endorse!
  • Set it and forget it – once you have created a protected link, it lasts in perpetuity. You don’t need to maintain it, pay licenses or subscriptions